Search-Engine Meta Data
Search engines are used by the main Internet portal sites, such as Yahoo, to return resulting links to documents containing keywords that have been entered by the user.
The methods used by the search engines vary and are constantly being updated to ensure variety of results.
Most search engines do however use, in part at least, the <meta> data provided in a document head section to return a link to that document for the user.
The two pieces of meta data sought by search engines are the document "keywords" and "description".
To make a document visible to search engines it is important to include both of these correctly.
The keywords should appear in a <meta> tag that uses a name attribute to specify the term "keywords". The content attribute of this tag should be assigned a short list of" relevant topical words that do actually appear in the page content.and listed preferably in the order in which they appear.
The description should appear in a <meta> tag that uses a name attribute to specify the term "description". The content attribute of this tag should be assigned an accurate description of the document in less than 2r> words.
In the following example the document head contains meta data to assist the search engine user who is seeking information for a Greek holiday:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN"
"http://www.w3.org/TR/htm!4/strict.dtd"> <head>
<title>Greek Island Sunshine Holidays</title> <meta name="keywords"
content="Greek, Greece,holiday,sunshine"> <meta name="description"
content="Idyllic Sunny Greek Holidays"> </head>
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