On Page Optimisation
There are two sides to optimising your website for the search engines. One is to build links to your website and the second is to optimise the content of your page.
The second one is what we are going to talk about here. On page optimisation is about making it clear to search engines what your website is about. This is not as important part of search engine optimisation as link building but still a vital part of it. Here is a helpful list of things you can do to one up your competitors on the search engines.
Once you have chosen your keywords you are going to target. Place them on the home page within your text. Make sure they fit and make sense within the text otherwise you will get penalised by the search engines. Do not stuff to many keywords in. Once every 5 lines is ample.
Underline or bold some of your keywords. Not all of them though. Here is an example of how to bold them in your code. <strong>This text will appear in bold</strong>. Here is an example of how to underline them in your code. <u> This text will display underlined.</u> Do not do both on the same peice of text. This is considered over optimisation and you can be penalised by the search engines for this.
Place alt tags on all images. Each alt tag should contain one of your keyphrases in it.
Put title tages on the links on your home page. Here is an example of how to do this in your html code, <a href="resources.htm" title="Resources">Resources</a>
Use Title tags in the Head of the code to put up two lines of text containing your keywords. Here is an example of how to put a title tag in the head of your HTML. <title>Credit Cards, Egg card, 0% APR, Low interest credit cards, Apply Online Credit Card </title>
Also make full use of your meta tags to tell search engines what the page is about.
This is a just a taster and there is much more to learn about search engine optimisation than this. Please type into your favorite search engine "One Page Optimisation". There will be sites with bounty of information to help you refine and grow your skills in this area and in search engine optimisation in general.
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