How www.cheapflights.co.uk Used Pay Per Click Advertising For The First Time
Since pioneering the pay-per-click advertising model seven years ago, Cheapflights has become one of the UK's most popular travel websites. We speak to the brains behind the website design, David Soskin to find out why the company is flying so high.
The advent of budget airlines and a dip in the overall cost of flights, you can now take off for a weekend abroad with the change in your back pocket. The Internet has helped the cheap flights market soar, because jet setters can now book online a couple of days before they fly for the ultimate in 21st Century convenience. Many online businesses have exploited this market, but few with the same degree of success as Cheapflights.co.uk. After seizing one of the most lucrative domain names on the Web in 1996, former Harpers and Queen Travel Editor |ohn Hatt set up a website that provided travelers with the ability to instantly find the cheapest deals online for a flight to a particular destination on a given date. Cheapflights became the first dotcom to introduce the 'pay-per-click' advertising model, making its revenue by charging flight operators a fee for any customer who clicked through to their website from Cheapflights.
The coding designed to measure the clicks was done by professional website designers. They hard coded a site that could measure the clicks different airlines got. With an integrated back end which meant the administrators could quickly see how much they had made from different merchants.
The website designers also built an admin section on the Cheap Flights site, so that the airline companies could also log in and see how many clicks they had got to their site from Cheap Flights.
Back to web references |